What a Brain Fart Taught Me About Why Automation Really Matters

I was in a meeting recently with a client of a client, one of those friendly referrals where you’re not quite sure how formal or informal things are going to be.

We were mid-conversation, everything flowing smoothly, when suddenly she paused.

“Sorry… I’ve just had a brain fart.”

In my head, I thought: you what?

It wasn’t rude. It wasn’t offensive. Just… unexpected. I hadn’t heard that phrase in a professional setting before.

She laughed and explained: “You know, when your brain just stops working for a second.”

Fair enough — the meaning was crystal clear.

Still, it made me wonder: Is this a Gen Z thing?
Or one of those terms that’s just been floating around forever, and somehow I’d missed it?

Either way, it got me thinking — because that moment perfectly sums up why automation matters.

Why Mental Load Is a Business Killer

We’ve all been there.

• You forgot why you opened that tab.
• You lose your train of thought.
• You start something simple, and it takes 5x longer than it should.

That’s mental load: the buildup of tiny, invisible tasks that clog your brain.

And it’s exhausting.

Why Automation Is the Antidote to Brain Fog

One of the biggest benefits of automation is that it reduces mental clutter.

It handles the repetitive, mundane stuff so your mind doesn’t have to.

Automation doesn’t get distracted.
It doesn’t need reminders.
It doesn’t have “brain fart” moments.

Once it’s set up, it just works — whether you’re thinking clearly or not.

What Should You Actually Automate?

Here’s where many people get stuck. They understand automation is useful… but don’t know where to start.

Start with anything that’s:

• Repetitive
• Rule-based
• Time-sensitive
• Easy to forget

✅ Common things worth automating:

• Sending follow-up emails after form submissions
• Creating calendar events from bookings
• Moving files from one folder/system to another
• Tracking leads or invoices in a shared sheet
• Generating reports or summaries
• Tagging and segmenting CRM contacts
• Auto-generating UTM links (like we did in the last blog)

The goal isn’t to automate everything.
It’s to take low-value tasks off your mind so you can focus on what actually matters.

“Can Automation Really Replace My Brain?”

Not quite — but it can back it up.

Your brain is for creative thinking, problem solving, and making decisions.
Automation is for making sure the things you forget (or dread doing) still get done.

Even when you’re tired.
Even when you’re distracted.
Even when your brain has other things to deal with.

Final Takeaway: Give Your Brain a Break

That meeting reminded me of something simple:

If you rely on memory to run your business, you’re going to drop things.

Automation isn’t just about being more efficient. It’s about being less forgetful, less stressed, and more focused.

So here’s your action step:

Want Help Identifying What to Automate?

I’m happy to offer a quick audit or chat — no strings attached.
We’ll find 1–3 things in your day-to-day that you could offload today.

Just message me and I’ll take a look.

Let automation do the remembering — your brain deserves better things.