Most people still misunderstand what LinkedIn is actually for. They think it’s just an online CV, or a place to share the occasional job update. In reality, LinkedIn is the world’s largest B2B platform — and one of the most powerful tools for organic lead generation, both inbound and outbound. If you sell to other […]
Why Double Data Entry Is Killing Your Sales Efficiency
Let’s walk through a typical day in the life of a salesperson. A lead comes in through your website contact form. It lands in the inbox. Someone opens the email, copies the contact info, switches tabs, logs into Pipedrive, creates a new lead, fills in all the details, and begins the process. Later, the opportunity […]
How to Qualify Leads with Automation (Without Guessing)
One of my clients needed to find SaaS companies hiring their first salesperson. Instead of guessing, we built an automated system that identified warm, qualified leads
UTMs, Spreadsheets, and the One-Rule of Good Automation
Most marketing automation fails because it’s over-engineered. I learned that the hard way
Crafting compelling CTAs: a guide for marketers
The multi-brand system has gained traction, allowing businesses to manage various brands.
What a Brain Fart Taught Me About Why Automation Really Matters
Ever had a brain fart in the middle of a task?
I was in a meeting when someone said that out loud.
Responsive design tricks for mobile-friendly pages
When everyone understands and believes in the shared goal, they are motivated to work cohesively.
How to Build a Lead Generation Machine That Works While You Sleep
Putting the customer at the core of your product development ensures relevance and resonance.
Maximise Your Email Deliverability: 9 Proven Strategies for Effective Cold Email Outreach
Unlock superior email deliverability with proven strategies for automated, engaging customer outreach.